Three booths on one crew at ADA 2024 in Orlando: Omnipod's forty-five tile wall nine across, Corcept's forty-five turned on end, a podcast running on silent disco headsets, and hardwired networks under two of them.
By the numbers
- 45
- Tiles in each LED wall
- 3
- Booths, one crew
- 24
- Silent disco headsets
- 12
- Monitors and touchscreens
Everything in booth 1409
Insulet took booth 1409 with Omnipod's curved architecture wrapped around a single LED wall: forty-five 2.5mm tiles, nine across and five high, running off an Image Pro 2 with a pair of source and control machines behind it. The wall carried the campaign itself rather than a loop of b-roll, which is why it reads from the far side of the aisle.
Around it went an 80-inch 4K panel on the storage tower and a 50-inch in the meeting room, each on its own source laptop. Under the carpet was our network: a security gateway router, gigabit switching, hardwired drops at the positions that needed them, and two access points carrying the booth's own Wi-Fi. The Apple TVs and the access points got Cat5 runs cut long enough to sit behind the mounted monitors, which is the sort of detail that matters exactly once, on install day, when there is no slack left to find.
The interactive side ran on a 55-inch touch monitor mounted vertical as an Omnipod 5 simulator kiosk, two 32-inch touchscreens on the wall with mini computers behind them, and six iPad Pros spread across table stands and a floor stand. The iPads carried their own data rather than leaning on the booth Wi-Fi, so a hall full of phones could not take lead capture down with it.
The other half of the space was a podcast set. Beyond the Bolus ran under an on-air sign with three chairs, three microphones and a recorder, and the room listened on silent disco headsets, twenty for the podcast and four more over at the touchscreens. Silent disco is the honest answer to live audio on a show floor: everyone inside the circle hears it, and the booth twenty feet away hears nothing at all.
Corcept: the same forty-five tiles, on end
Corcept's booth 401 got a wall with exactly the same tile count and none of the same proportions: forty-five 2.3mm tiles, five wide and nine high, standing as a portrait slab at the front of the booth. It ran the indication copy and the product screens at a size where the prescribing information is genuinely readable, which in a pharma booth is a legal requirement rather than a design flourish.
Two 55-inch 4K monitors with media players and wall mounts covered the rest of it. One technician installed across the twentieth and twenty-first, stayed through all three show days, and struck it on the twenty-fourth, with an assist on each end.
Twiist, and one crew for all of it
Sequel Med Tech brought Twiist to booth 821 in the same hall, and that one was screens and network: three 85-inch 4K panels, two 32-inch, Apple TVs behind them, and the same package we put under Omnipod, a security gateway, gigabit switching, access points and under-carpet cable.
Three booths, three clients, one crew, one truck. Our first technician was on the floor at Omnipod on the eighteenth and the last one left after dismantle on the twenty-fifth, which is eight days on site for a four-day show.
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