Field Notes · 13 on record

Field notes

Quick dispatches from the show floor: single-event builds and the photos the crew sends back. For the long-form, multi-show stories, see the deep dives.

The Elastic AI Challenger arcade cabinet in booth 1111 at AWS re:Invent, beneath an LED leaderboard showing player scores

AWS re:Invent 2025

Elastic at AWS re:Invent 2025

Elastic wanted a booth game, so one of our developers wrote the quiz and then built the arcade cabinet it runs in. A live LED leaderboard beside it kept score, inside a booth we ran end to end at The Venetian.

Activations
LED
Content
A/V

Permanent install

IBM and NASA at The Tech Interactive

An IBM and NASA activation we programmed and supplied the A/V for. Three 65-inch touchscreens wrap the inside of a walk-in alcove, with a sound dome overhead to keep the audio in the room. It toured IBM's 2025 show season and now lives permanently at The Tech Interactive.

Activations
A/V
Installs

The Insulet Omnipod booth at ADA 2025 with a wide LED video wall, a reception counter, and yellow Omnipod branding

ADA Scientific Sessions 2025

Insulet at ADA 2025

Insulet brought its Omnipod story to the ADA Scientific Sessions floor in Chicago, and we ran the booth technology: LED walls, demo touchscreens, lighting, a floor-side podcast, and the booth's own hardwired network.

A/V
LED
Lighting
Networking

PwC Impact 2024

Three days, three thousand new interns, one Disney resort. The Game Zone is where most of them actually meet each other, so we supplied the consoles, the screens, and the LED wall that turned a Mario Kart bracket into a spectator sport.

Activations
A/V
LED

IBM's booth at Gartner IOCS 2023, a white portal arch with transparent LED columns and a glowing LED ceiling, full of attendees

Gartner IT IOCS 2023

IBM at Gartner IOCS 2023

IBM's booth at Gartner IOCS was built around a transparent LED archway: 44 see-through tiles wrapping four columns and a ceiling span, playing imagery over a structure attendees walked under. We pre-fit the arch in October, then stood it up in Las Vegas.

The seven-foot LED sphere hanging in the Omnicell booth, green particle content across it, with the wide LED banner carrying the same artwork on the wall behind

ASHP Midyear 2023

Omnicell at ASHP 2023

Omnicell's fifty by seventy at ASHP Midyear in Anaheim, hung around a seven-foot LED sphere: two hundred tiles between the sphere, the back wall banner and six L-shaped totems, with the touchscreens and iPads underneath.

A multi-camera shoot in a luxurious clubhouse.

Time To Target 2022

Glytec Time To Target 2022

A two-camera 4K shoot at Black Rock Country Club in Hingham to record Glytec's CEO welcome for the virtual Time to Target event, part of the full slate of virtual content we produced for it that fall.

Content
Livestream

The Revolution Live general session lit before doors, Come Together across both fast-fold screens, color washing the ballroom ceiling and confidence monitors on the riser

Revolution Live 2019

Lenovo Revolution Live 2019

Lenovo's own sales conference at the Sheraton Imperial: a general session on four 10K projectors and four screens, six breakout rooms, and eight cameras recording to the client's own drives. A dozen of us flew in for the week.

A/V
Lighting

HIMSS 2019

Lenovo at HIMSS 2019

Lenovo Health's booth at HIMSS 2019 in Orlando, built around a four-sided LED tower on 56 tiles with flush corners, with theater A/V, the demo hardware, and a conventional lighting rig on 48 Source Fours.

LED
A/V
Lighting
Networking

SC18

Lenovo at Supercomputing 2018

Lenovo's SC18 booth in Dallas: a nine-panel seamless wall on a multi-output media server, three wireless kits for the theater sessions, seventeen machines across the demo pods, and the lighting that moves the hexagon canopy from blue to magenta.

A/V
Lighting
Networking

VMworld 2018

Lenovo at VMworld 2018

Lenovo's booth at VMworld 2018 in Las Vegas: a nine-panel seamless video wall in the theater, Meyer sound, a DMX light package off a grandMA, and our own 25 Mbps uplink where the house line was a shared 3.

Networking
A/V
Lighting

SC17

Lenovo at Supercomputing 2017

Lenovo's forty by forty at SC17 in Denver: a nine-panel seamless wall in the theater, Meyer sound on a small mixer, eleven machines across the demos and the back wall, and the booth network. One technician on it for nine days.

A/V
Networking

VMworld 2016

Lenovo at VMworld 2016

A thirty-by-thirty Lenovo booth at VMworld 2016 in Las Vegas: the show dropped a main line and we built everything past it, plus a theater on wireless mics and Meyer speakers and five demo stations on Lenovo hardware. The first client to hand us more than the network.

A/V
Networking