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Field Notes

Gartner IT IOCS 2023 · Las Vegas, NV

IBM at Gartner IOCS 2023

Photo log

IBM's booth at Gartner IOCS 2023 from across the aisle, a white portal arch with transparent LED columns and ceiling running medical scan imagery
A transparent LED column running medical scan imagery beside a backlit IBM Cloud panel, with the LED ceiling glowing overhead
The IBM arch running aerial neighborhood imagery across its transparent LED columns and ceiling, with demo monitors and the reception counter below

IBM's booth at Gartner IOCS was built around a transparent LED archway: 44 see-through tiles wrapping four columns and a ceiling span, playing imagery over a structure attendees walked under. We pre-fit the arch in October, then stood it up in Las Vegas.

The archway was the booth: four transparent LED columns and a ceiling span, 44 tiles in all, framing the portal everything else lived under. Transparent tile reads as open mesh up close and a solid image across the aisle, so the scans and aerials IBM supplied looked like they were floating on the structure. We shipped tiles out for a pre-fit in October to prove the mounting before the crates left for Vegas, then stood the arch up over a three-day install, with the servers living underneath it and the arch A/V racked inside a pedestal display. Four demo stations on eight 43-inch 4K monitors carried the hands-on side. Two of our techs ran it end to end, install through dismantle.

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