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Field Notes

VMworld 2016 · Las Vegas, NV

Lenovo at VMworld 2016

Photo log

The Lenovo and Intel booth at VMworld 2016 before doors: wood theater stage with the day's schedule on screen, cream ottomans, red Lenovo towers, and the hanging sign overhead
A presenter in a red Lenovo shirt on the wood theater stage, a full crowd on the ottomans, Lenovo Solution for VMware on the screen
The booth from the aisle: red Lenovo tower, wood panels with hex speaker grilles, Intel demo counters with monitors, staff in red
The hanging Lenovo and Intel sign over a crowded booth, demo counters and a server rack below

A thirty-by-thirty Lenovo booth at VMworld 2016 in Las Vegas: the show dropped a main line and we built everything past it, plus a theater on wireless mics and Meyer speakers and five demo stations on Lenovo hardware. The first client to hand us more than the network.

Lenovo took a thirty-by-thirty at VMworld, built around a small theater and five demo stations. The presenter ran sessions all day on wireless mics through a Mackie mixer into a pair of Meyer MM-4s, and the demos ran on Lenovo’s own hardware, six ThinkCentre Tiny PCs and six ThinkPad T450s, so the machines on the counters were the product.

In 2016 we were a networking company first. The show dropped a main line to the booth and everything past it was ours: the switch, the Cat5 runs to the demo stations and the closet, and four days of demos that stayed wired. Lenovo was the first client to hand us more than the network, the theater audio and the demo computers here, and that is where Two Jax started becoming the one crew for all the technology in a booth.

More Lenovo work

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