Lenovo's canopy booth at SAPPHIRE 2019 in Orlando: a nine-panel seamless wall in the theater, Meyer sound and four wireless mic kits, a grandMA lighting package, eight demo stations on Lenovo hardware, and the booth network. Google Cloud's booth ran on our network the same week.
By the numbers
- 9
- Panels in the theater wall
- 8
- Demo stations on Lenovo hardware
- 4
- Meeting room monitors
- 2
- Booths on our networks
Nine panels, one picture
Lenovo's booth at SAPPHIRE put a theater under a canopy of lit hexagons, and the screen at the back of it was nine 46-inch ultra thin bezel panels in custom frames, meant to read as a single picture. They arrived with spares and a color balance kit, and the first real work of the install was making all nine agree: same white, same gamma, no seam brighter than the one beside it. That is the photo below, test pattern up, laptop on a road case, ladders still standing in the booth.
Once it was one picture it stayed one picture for three days of sessions. A multi-output media server drove the wall, four Meyer powered speakers covered the seats through an eight-channel digital mixer, and presenters worked on Shure wireless with DPA headsets, four kits so a handoff never cost the room a pause. The lighting was ours too, fixtures and console both, run from a grandMA by a lighting director we have worked with for years, in through the install days to focus and program it and back at the end of the week to strike. It is why the color over the audience changes from photo to photo. Lenovo had run this shape of theater the previous August at VMworld, nine panels under a hexagon canopy, and we ran that one as well.
The rest of the booth
Out on the floor the demos ran on Lenovo's own machines, which is the version of a demo we like best: eight ThinkCentre Tiny PCs, each with a wireless keyboard and mouse, feeding the monitors on the demo pods, and a laptop driving the theater. Two more monitors and two more laptops were added on site the day before doors, ordered and delivered once the booth was standing.
The meeting rooms got four 50-inch monitors on dual post stands with shelves, wireless keyboards and mice, and their own Lenovo laptops. Under all of it was the network: managed gigabit switching, a router, access points, and cable to every position, plus the connector kit for the HDMI and audio runs. One of our technicians stayed with the booth for the full nine days, from the first crate to the last case, with a lighting technician alongside and a second hand for install and dismantle.
A second booth the same week
Google Cloud was on the same show floor, booth 1152 on the North Concourse, thirty by forty, with a meeting room down on the floor and a second one upstairs. That job was network only: Cat6 to every position, managed and gigabit switching, a router and access points, all of it configured before it shipped, and round the clock support from install through the last show hour.
The hall dropped a dedicated line at the booth and everything past it was ours. Our truck was in the marshalling yard at six on the first install morning and the internet went in that same day, before the walls went up, because every trade that follows needs something to test against.
More Lenovo work
Next deep dive
Black Hat 2026