Xsolla took GDC 2026 across four spaces: a two-level Clubhouse a block off the show floor and two All The Things booths inside Moscone. We ran the technology for all of it, from a nineteen-station demo bar and a podcast studio to the LED walls and the lighting rig over the whole venue.
By the numbers
- 4
- Spaces teched
- 19
- Hands-on demo stations
- 34
- Lighting fixtures
- 28
- LED tiles, 1.5mm
The Clubhouse at The Howard
Xsolla's biggest GDC build was not on the show floor. The company took two levels of The Howard for the week and turned them into a clubhouse, and the anchor was a long demo bar down the exposed-brick wall: nine mini-PC stations and ten iPads, each one labelled by product so a developer could sit down and try the thing being pitched.
Around it we ran the rest of the room. A Coffee. Press. Play. podcast studio recorded on-air sessions against the brick. A symposium wall carried the Product, Live Ops and Growth programme with the sponsor bar beneath it. A digital schedule kiosk on each floor kept the day legible without anyone flagging down staff. All of it sat under a theatrical lighting package, thirty-four LED fixtures plus lekos on truss, that we hung, programmed, and ran through the three show days.
Two booths on the Moscone floor
On the show floor itself, Xsolla's pitch was breadth, so the booths were built to be walked into rather than read. A portal arch anchored the twenty-five-foot space in Moscone West, a freestanding wall held the twenty-by-sixteen in the South hall, and each carried a 1.5mm LED wall running the brand's own content over a beMatrix frame.
In front of the walls sat demo counters where attendees opened Xsolla's products themselves on 4K touchscreens, one machine per product line. Our LED technician was on the build from the March 7 move-in through the March 14 load-out, with a second tech in for the install and the strike.
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