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A blue BAC track car lit on a BAC floor graphic in front of a curved LED wall at the Z by HP Z8 Fury launch

Deep Dive — Z8 Fury Launch · New York, NY

Z by HP: Inside the Z8 Fury Launch

An immersive launch for HP's Z8 Fury workstation at Classic Car Club Manhattan. Three curved LED walls, a 46-foot graphics wall, and themed workstation zones (Hendrick Motorsports, BAC, and more) put guests inside the work the machine was built for.

By the numbers

3
Curved LED walls
216
LED tiles
2.6 mm
Pixel pitch
8M
LED pixels
46 ft
SEG graphics wall
3
4K processors
100
Wi-Fi users
5
Tech crew (TD + 4)

The room

HP launched the Z8 Fury, its most powerful mobile workstation, by putting people inside the work it does. We built the room for it at Classic Car Club Manhattan, out on Pier 76.

Three curved LED walls wrapped the floor, each one running a world the machine could render: a Hendrick Motorsports race shop, the BAC track car under studio light, an off-road desert, a deep-water dive. A Z8 Fury and a monitor sat in front of every wall, so a guest could step straight from the content to the workstation that made it. Floor graphics carried each theme down to the ground, from a Hendrick pit box to raw desert sand.

A 46-foot graphics wall held the room together in Z by HP and Intel branding, under truss, stage lighting, and a gold canopy. Because the venue sits on a working Hudson River pier, the whole environment ran on power we brought in ourselves.

Overhead view of the Z by HP launch floor with curved LED walls, a blue track car, and demo stations The matte-black Z by HP with Intel graphics wall beside a workstation on a sand floor graphic Curved LED wall showing a deep-water scene behind a Z8 Fury workstation Hendrick Motorsports race-shop content on a curved wall, with stacked racing tires and a workstation cart Curved wall showing people at Z workstations on the Hendrick Motorsports floor graphic Two curved LED walls flanking the Z by HP with Intel doorway, the blue BAC car at left A workstation on a desert sand floor graphic in front of an off-road LED scene

The build

The back of a curved LED wall during the build, with an A-frame ladder and truss overhead
Tile by tile, trued to the curve.

A curved wall is the hard part. Each one is seventy-two LED tiles, 216 across the three, stacked on ground-support frames and trued into a clean arc before a single pixel lit. We framed the walls and the long graphics wall in beMatrix, ran the processing and cabling, and color-matched every panel.

Load-in was the day before doors. By the time the first guest walked in, an empty pier floor read as a finished set.

Close view of stacked LED tiles forming the curved wall during assembly Curved LED wall under construction beside road cases and a ladder

Next deep dive

Black Hat 2022